Trading cards are games that also include the fun of being collectable and are related to the most well-known people at the moment.
The child may receive trading cards either in packs, in single units or accompanying (promoting) third-party products.
Generally speaking, trading cards are ordered in a file, for quick access to every card.
The public of this type of collections goes from 5 to 15 years of age.
It has the advantage of being able to be considered a cheap present for a child (low-price toy concept), with a low economic impact on the household economy.
The game starts with the purchase since the child never knows the sticker that he or she will get (the concept of building up surprise and emotion with each purchase).
It can be considered a family game as, generally speaking, these collections are exciting for parents and older siblings, ensuring that the whole family plays together in order to complete the album.
Children collect cards with their favourite characters with the added excitement that each card enables a new game option.
Children can invent games with these cards, ranging from simple card games to more imaginative and sophisticated ones, encouraging creativity from an early age.
The collectable folder invites children to ”play” until it is complete, so that their ability to persevere is developed.
Some collections even have special prizes for those who complete them.
The chance for each child to exchange repeated trading cards invites them to relate and interact with other children with similar interests.